Hansel Loh

About me

Founded in 1991, Hansel is built dedicated to all things content related. Thriving on creativity to operate, Hansel is 40% Copywriting, 30% Branding & Design, and 10% of Fun, Visual Enthusiasm and Necessary Pressure.

With a strong passion for automation, tech and SaaS startups, this Arsenal fan designs and conceptualizes ideas leisurely, all while tending to the needs of the furry companion named Mantou.

What i'm doing

Growth

Conceptualizing ideas and exploring avenues towards 0 to 1.
Automation

Researching and implementing web and mobile automation.
Content

Design and content creation to boost your brand experience.
Startup

Building my own accessible community-sharing micro-SaaS.

Competence

High Adaptability

I have the ability to quickly acquire new knowledge and adapt to changing environments.
Intuitive

Hansel is a combination of quick-wit, target audience comprehension and a driven initiative.
Team Player

I collaborate effectively in multidisciplinary projects and communicate clearly with team members.
Innovative

With Hansel, being creative isn’t enough - creating fresh content and unique experiences to invoke emotions is the new currency.

Proficiencies

Resume

Education

SIM-RMIT, BA. Prof Comms
2014 — 2015
Due to module exemption, Hansel obtained the degree in a year. During this period, Hansel handled multiple advertising & PR projects for local companies.
Republic Polytechnic, Dip. Mass Comm
2009 — 2012
This was where Advertising, Branding, Copywriting and Design grew on Hansel. Hansel clinched first place for NYDC Restaurant's Advertising & Copywriting competition.

Experience

Marketing Content Copywriter & Designer
2020 — 2022
At KooBits, a fast-growing EdTech start-up, I handled the creation of landing pages and visuals to boost user acquisition. From simple html and CSS, to designing images for META and Google ads, I got to fulfil my passion for content creation. About 3 months in, I got the chance to take up the role of Digital Ads Manager, and explored the world of performance marketing.
Copywriter, Content Writer
2020 — 2020
As a copywriter, I helped revamp the content for YYCircle's websites and lifestyle mobile application, while creating content for their social media and crafting SEO-optimized articles as well. Being a part of the start-up culture, I contributed heavily with other content production like videos, scripting and storyboarding, and did a bit of 2D animation content with Premiere Pro.
Content Marketing Executive
2017 — 2019
In 2 years, I boosted Michael Trio’s social presence, curated promo videos, hosted collaborations and events, and even assisted in the rebranding of the company. I churned SEO-friendly articles and handled all new product collections & descriptions, company write-ups & press releases. I also oversee the SEO/SEM budget, ensuring all content met our brand guidelines.